Better Knowing Your Potential Customers-
Organizations can increase their sales revenue if they know their potential customers. CRM provides insights into potential customers, treats them as leads and integrating with LinkedIn and other customer centric databases. Using analytical tools like Kiss Metrics, Google analytics, and Jaspersoft in conjunction with market data about the customers, sales teams can provide focused product, services, and solutions to their customers.
Customer Segmentation & Targeting-
CRM allows sales teams to segment their customers by different criteria like Industry, Revenue, Operational costs, Number of employees, Region etc. Of course, some customers are more valuable to the business than others and not all customers are in need of all products or solutions being sold. It’s worth making the effort to recognize the target customer segments earlier in the sales cycle to ensure focused marketing and sales efforts.
Increased focus on existing customers by Sales and Service Teams –
By establishing the sales and service teams to concentrate on clients and leads, companies can strategically align themselves towards revenue generation. Client information such as needs and choices could be added and pulled from CRM as required.
Help customers make decisions with analytical reports-
With the help of CRM’s Dashboard and other automation features, CRM will eliminate the need for gathering information for reporting purposes.
Make Use of Smartphone’s to Fulfill Sales Standards-
There is no doubt that your sales will increase if your sales team is using mobile with the CRM enabled services. If your CRM is available on mobile devices then your field sales team can use it from anywhere, this will obviously increase productivity, also you can easily monitor your sales team via GPS technology.
Boost Marketing ROI With Automation & Online Customer satisfaction-
CRM software contains workflow to automate and email incorporation which will allow you to improve and monitor the delivering of e-mails. This improves the abilities of your sales staff by enabling them to easily deliver out groups of important e-mails as required.