Consider User Experience
Successful mobile applications have one common thing – they fulfill the customers’ goals. And, a mobile app’s UX impacts its recognition. The UX is the ultimate decision maker. It decides if a user will come back to your app, delete it, or will rate it as poor. A useful application completes the requirements which are not available in the market. So, UX should include competitive analysis, feasible products development, and market validity test.
Recognize Customer Base
Platforms vary drastically. That too, region wise. Therefore, the most crucial part is to pay attention to geographical criteria. Consider performing a deep research, recognize and create your user base. It will help you define your target audience. For instance, if your focus audience is US, Australia, or Japan, consider hiring iOS developer. While with Asian and African countries; Android is leading the game. Thus, the situation may differ country wise. For Asian and African customer base you can hire Android developer for further assistance.
Consider Browsing-to-Buy Conversion Rates
Browsing-to-Buy conversion rates help you to decide which platform is most likely to give you more purchases. While choosing between mobile app development platforms, “Browsing-to-Buy” rate plays a vital role. For instance, of iPhone users purchases more from their smartphones. And, Android users are less likely to do this. Thus, consider checking it for each platform for an accurate decision.
Know What to Offer
Decide your requirements and features first. They are dependent on the ability and limitations of the platform. You need to finalize the features combined with its user experience. Thereafter, compare the results with a certain platform. If you want to make a custom-made Native App, iOS, Android are the best solutions. To go with the iOS, you can hire iOS developer who has the required skills to develop iOS apps. Native apps provide great user experience and usability. But if you are looking for the app which would support multiple platforms, consider cross-platform development.
Decide Support Devices
It’s obviously challenging to build an app which supports multiple devices. Android supports 160 devices. And iOS 9 supports 15 devices. If we consider Windows and Blackberry, their supported devices include 100 and 10 devices accordingly. But the most popular apps do not even support Windows phone. Therefore, after analyzing the audience base, it is advisable to decide the preferred devices.
Know Development Costs
Yes, it is important to invest money to build productive apps. But when the app development starts, your investment sum might increase. With different platforms, development costs are likely to vary. For example, Apple is more expensive than Android when it comes to enterprise programs. Thus, if you are looking for affordable option, hire Android developer and start working on your app. Even if there are new requirements or change in the existing your costs might go up. Hence, prepare a rough development cost with extra development expense.